Rapleaf's mission is to make it incredibly easy for marketers to access the data they need to personalize content for their customers. An Internet information aggregator, Rapleaf provides a service that collects, sorts and repackages data about those of us who spend an inordinate amount of time on the Internet. By accessing its large database of consumer email profiles, banks, retailers, and anti-fraud firms (all of which it counts among its clients) Rapleaf can quickly confirm legitimate customers and weed out scammers, cutting verification costs and improving the user experience.