The roots of New Lifestyle Diet started with its founder, Hamilton Erridge, who lost over 100 pounds in 2002. While losing the weight was certainly not easy, after reaching his goal weight, he found himself struggling to find a source for understanding the challenges he was trying to overcome. At New Lifestyle, our mission is simple - to help people lose weigth, learn how to identify and manage their issues with food, and how to truly create a new lifestyle.