POPVOX is organized as a "civic startup", a for-profit corporation with a dual mission to scale and return value to investors while empowering individuals and making government more accountable.

POPVOX Pro provides a collection of grassroots advocacy tools for organizations of any size to mount a significant legislative campaign, harnessing the power of targeted grassroots action. Advocacy organizations, trade associations, and corporations pay a monthly fee for POPVOX widgets, enabling networks to write Congress through embedded POPVOX tools, displaying dynamic legislative content.