HealthPocket is a start-up firm providing a free website to help consumers make informed health plan decisions in the era of Health and Fitness reform. Using government data and nonprofit-sourced data, HealthPocket.com enables consumers to compare the cost and quality of all health plans available in a given zip code and also allows consumers to shop health plans by health plan acceptance by a doctor. All health plan data on the website is unbiased and does not get weighted by advertising concerns. Additionally, consumers can use the web site anonymously with no personally-identifiable information captured by HealthPocket.com.

HealthPocket also leverages the government Open Data Initiative to produce nonpartisan research reports on the American health insurance market.