It’s time to cut some cake and wish Instagram a Happy Birthday because this week marks 365 days of Instagram reels. Wednesday August 4th the platform posted an early gift to celebrate, revealing the secrets behind their algorithm via their @creators account. @creators boasts almost 6 million followers and showcases the most notable accounts on the platform. It actively encouragers users to hop on board reel trends providing instructions, audio and hot tips to creating ‘viral’ videos.