SHR's roots can be traced back to a small group of execs, back when they were known as Webvertizing, who disrupted the market with one of the first cloud-based CRS's (iHotelier) only to follow up with the first 'rich user interface' online booking engine (OneScreen). Sold iHotelier, started the company WhiteboardLabs, created Windsurfer® CRS along with an exceptionally service-oriented culture. Whiteboard then merged with Sceptre Hospitality Resources and is now serving hoteliers around the world providing solutions and services around the CRS, booking engine, GDS, Consortia, a new RMS and revenue management for hire.