Search Engine Optimization tools are essential in order to get customers. No matter how resourceful a website is; if there are not enough viewers to come to the site, then all the hard work goes in vain. SEO tools basically optimize a website to receive higher search engine rankings. There are new and latest Search Engine Optimization tools which are being invented in order to stay competitive. These SE tools are used for all kinds of businesses, either small or big. These SEO tools basically increase traffic to websites so that they receive more and more business. They are essential for all websites that seek to increase their customers or simply their readership.